4 Marketing Must-Haves for Privacy Compliance

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With the ever-changing privacy rules and regulations set forth by the GDPR, CCPA, and others, marketers are always on the lookout to efficiently keep in compliance. By learning about and implementing four essential must-haves, marketers can be ready to tackle privacy compliance for their websites and applications. 

These four marketing must-haves touch on areas every marketer must be aware of to completely conform to the different privacy laws. From cookie consent to privacy policies, it’s covered and explained here, so marketers are ready to take on the challenge. 

Cookie Consent 

Marketers must stay up-to-date on the rules and regulations set by ICO and CNIL, so they are in compliance with multiple geographical regions. Implementing the new guidelines for cookie consent can be a daunting task for marketers, but it doesn’t have to be thanks to technology.

The best preference management software has ICO, CNIL, and country-specific guidance built-in. An organization’s website can be accessed worldwide and still follow privacy compliance guidelines. This technology adapts to new and changing regulations to achieve and maintain cookie compliance for marketers. 

Privacy Requests

Marketers must follow and execute regulations, including those set by Article 15 under the GDPR regarding privacy requests. Per these privacy mandates, website owners must give users their collected data when requested. But this goes beyond just providing a copy of what data is collected and stored. Marketers are legally obligated to reveal how they collected the data, how the data is being processed, and if it is shared with any third parties.

Responding to these requests can be a time-consuming and manual task, but with privacy compliance software, marketers can streamline the request process. In fact, the entire process can be automated – from intaking the request to managing the requested data and fulfillment.

Privacy Policies

The concept of a privacy policy or notice is to ensure that marketers are following privacy guidelines set by privacy regulations to provide users information about data collection and usage. Managing regulations across different geographical regions and digital platforms have become a challenge for all marketers. 

Simplifying the complex processes set by the various privacy policies around the globe, privacy policy builders within software helps marketers cut back on the inefficiencies caused by privacy policies and notices. You can scan all current digital properties and applications to establish consistency and build policies that conform to your organization. Also, a marketer can easily manage regulation updates with built-in controls.

Consent and Preferences

Managing marketing consent and preferences has become increasingly difficult due to relatively new privacy rules and regulations. Under most privacy laws, businesses are required to gain consent – in clear language – before collecting, storing, and/or sharing users’ information. Marketing preferences aim to reduce unsubscribe rates and increase satisfaction with users.

A consent and preference management system are essential to accomplishing this challenging task efficiently and accurately. These systems integrate into current marketing technologies to manage the entire consent and preference lifecycle. Creating consistency across all collection points and recording consent details for easier regulation transparency are just a few ways consent and preference management technology helps marketers.

All-in-One Privacy Compliance

Be it cookie consent or privacy policies, staying in compliance with the most updated privacy regulations can seem a formidable task. But by keeping in mind the four must-have areas covered here, marketers have the essential information and tools to effortlessly manage privacy regulations around the world. 

If you’re looking for a powerful and easy-to-use privacy management software, OneTrust is purpose-built to solve these challenges at scale – allowing marketers and organizations to simplify their privacy program management. Schedule a demo today to learn more.

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